For many young adults and aspiring stylists we mixed and matched clothes with a popular fashion platform, Polyvore. One could win competitions to fashion week, gain deals on your favorite designer brands, receive gift cards to popular online stores, shop for coveted trends, and test out your own personal wardrobe in cute sets. The app helped expand several style and create an online following centered around fashion.
However, polyvore is no more. The iconic fashion app was acquired by SSENSE. Notably, SSENSE is a e-commerce website that already had an enormous following. The site enables subscribers to make online orders from over 400 stores and be updated with fashion trends on their blog. Their blog showcases fashion statements throughout the years, along with today’s current trends.
This function is similar to the online shopping search engine that polyvore showcased. Despite the similarity to polyvore, SSENSE still does not offer a outlet for members to create. The lack of fashion set innovation has caused an uproar over the acquisition, of the Oath Inc. subsidiary of Verizon. Due to the lack of sets, a term utilized for promoting your own fashion mood boards, the acquisition has struck uncertainty.
Particularly, the 20 million active members are upset. The lack of knowledge on the acquisition has caused some hurt. Many users are at loss for the connections and friendships they’ve forged on the site. While, others are still trying to piece how they can access their property, mood boards they’ve forged.
While many like myself are searching for another fashion outlet admit the acquisition, there is still significance to SSENSE. The expanding site has brought upon us a large market to shop from.
The hope of the site rests in the vast brands it offers us to browse from. Subscribers can search by style, category, gender, and brand. SSENSE also has a search engine to help one navigate the thousands of clothing options available. To refine searches on can sort by price and newest availability.
So, SEENSE may have rid itself of our favorite fashion mood boards but it still holds promise to providing us the best online shopping experience. SSENSE offers the future of e-commerce based clothing stores. What we can take from this acquisition, is to SSENSE change.